This spring, Mintra and the Federation of Norwegian Industries has been working hard to develop innovative information and communication material directed at Norway’s 15 year-olds.  They are going to see that choosing a scientific education provides more opportunities than they think.  Kari Hoff Okstad, from the Federation of Norwegian Industries’ competence department, explains the project:

“We want them to understand that specialising in scientific subjects does not close any doors, quite the contrary, even more doors will open for them.  We will appeal to a more profound feeling of responsibility, and demonstrate that, through technology, one can be a part of helping to save the world.”

The program presents examples from climate change issues, design, computer technology, medical technology, etc.

“The perspective of economic growth is important.  Young people should understand that technology creates value that society depends on,” tells Kristian Hansen, Information Consultant in the Federation of Norwegian Industries.  “We believe that Mintra has presented a good solution proposal that will communicate well with the target group.  There will be various interactive exercises, like labyrinth games and films.  In addition, we will get to know five different young people who each tell their own stories, pointing the way toward industry.”

The programme will be available on the Federation of Norwegian Industries’ website this fall, and will also be used by teachers in “Vocational Opportunities”.  In addition, the programme can be used by companies, in training offices, at job fairs, etc.  Also, a competition and marketing campaign for the programme is being planned for the period when young people are applying to schools.

The Federation of Norwegian Industries has over 2000 member companies.  Combined, they have more than 110 000 employees.  These companies need specialised competence, and there is a great deficit of engineers; both trade and industry professionals are in demand.  Aker Kværner, Jotun, StatoilHydro, Elkem, Rolls Royce and Norske Skog are big companies that most people are acquainted with.  But also, REC, with new solar cell technology, pharmaceutical companies, textile companies and mechanical industry, furniture and small laundries, are good representatives of Norwegian industry.

Norwegian Industry is the future of Norway.  Mintra and the Federation of Norwegian Industries want this programme to help young people more clearly see the demand, and to act as an incentive for choosing an education that leads to a an exciting job in technology and industry.

"We want young people to understand that scientific subjects provide them with an incredible number of opportunities,” say Kristian Hansen and Kari Hoff Okstad, of the Federation of Norwegian Industries.